So since this is the beginning of the blog, let's start there. I was a professional student, spent 10 years getting 2 degrees, both of them environmentally based. I was never an activist per se, I was always more of a mediator, I saw both sides. I remember too well the ironic bumper stickers on folks cars that said, "Stop Offshore Oil Drilling". I'd see people protest against the lumber companies but not one of these folks wanted to live in a plastic house or whatever you would live in if we never cut down another tree. I don't ever want to be an extremist at anything. It just doesn't play well.
What I did want to do is find that happy ground where we protect the rare, sustain the sustainable and renew the renewable. It's a lesson that is slowly getting some traction, that a big 800 pound company can be just as profitable with a green perspective as they did when they were trashing the environment.
So I got these two degrees and then lived in several third world countries in South America over the course of the next 3 years. It didn't happen overnight, but looking back, living abroad pretty much stripped me of most of my environmental roots. I saw so much damage being done, so much unstoppable irreplaceable damage. I mean, here was a culture that burnt the skins off their tomatoes because the skins were toxic from all the pesticides used. Forests being burned, soil eroding into rivers, people washing and crapping in the same waters, no sense of exhaust emissions.
I extrapolated what I was seeing on this one continent to all the other continents that were living in similar conditions and quickly came to the conclusion that there was nothing I could do to prevent this global rape from occurring. I put my environmental hat on the shelf and started living a normal American life of material satisfaction with little regard to it's consequences.
Then we had a couple of really hot summers and I start hearing about the glaciers melting. I start reading, I see the Gore movie, and I realize there is something one person can do. Just by changing out my light bulbs to fluorescent bulbs I'm helping. I used to hate fluorescent lighting but they make some bulbs that mimic natural light pretty well. So I change out all my bulbs.
So great, I got rid of some light bulbs, what else? Well, I owned a bookstore, how could that help global warming? One evening, there it was, suddenly I had an idea for possibly creating some significant change. I tossed the idea around and these ideas created more ideas and before you know it, there was a plan - sell books online creating a national footprint and give a portion of the money to charities that are helping solve the global warming problem.